Delivery made simple
It’s no secret that E-commerce is huge and getting products to customers quickly is the cost of entry. Encore’s state-of-the-art logistics schedules deliveries, keeps customers informed, delivers and tracks receipts with ease.
With 3 million sq. ft of warehousing, Encore handles First Mile, Middle Mile and Final Mile deliveries in large urban areas and small rural outposts across the country.
Our role was to design and develop Encore’s new online presence including:
- Design of the new logo and the visual identity establishing the brand tone.
- Intuitively communicate different service offerings.
- Generate online B2B leads.
- Improve SEO rankings and site speed while making sure the site adheres to Level AA accessibility standards.
Key considerations
In a sea of newly emerging delivery companies it was imperative that our design system brought forward the identity of Encore,
- Modern, efficient, tech driven
- Reliable & experienced, powered by AMJ Campbell’s giant fleet and years of experience in logistics
Our ideation workshops generated solutions towards making the user’s journey as frictionless as possible, and increasing lead generation. A few of those ideas included:
- Availability check tool by postal code, which guides users to the right point of contact and showcases the vast reach of the Encore delivery fleet
- Step-by-step onboarding for new B2B clients, bringing complete transparency and peace-of-mind to the process.
- Adhere to WCAG Level AA accessibility guidelines in order to be inclusive and reach a wider audience.
Remarkable
Outcomes
The newly launched website generated countless B2B partnership opportunities with well known brands and continues to act as a key marketing collateral in the sales funnel as a lead generator and credibility builder.
The new brand identity of Encore Deliveries became an easily recognizable beacon of trust and cutting edge technology in the delivery industry.