Introduction
Transformative Quantum Technologies (TQT) is a collaborative research initiative led by the University of Waterloo.
They connect with early adopters, industry, and other stakeholders to develop quantum technology towards applications that deliver societal and economic benefits.
Together with the brilliant TQT team, we set on a mission to create an online presence where the home page acts as a hub of Resources, News and Events enticing industry partners, prospect researchers and investors to explore further and get in touch with the program.
Key Considerations
As our target audience was highly educated in the subject matter, we created a visual identity and iconography system inspired by Quantum theory.
We had a balanced goal of creating a website that is visually compelling, on brand and cutting edge from an interaction perspective while adhering to AODA standards.
