Experience stress-free,
safe and fast logistics
AMJ is a leading moving company in Canada that turns the relocation process into a more pleasant activity.
Our goal for the redesign and development of AMJ’s online presence was to:
- Elevate brand credibility and create a cohesive and modern design system
- Decrease bounce rates and generate more qualified leads by implementing conversion rate optimization strategies.
- Improve SEO rankings and site speed while making sure the site adheres to Level AA accessibility standards.
Phone clicks on site increased from 428 to 1,328
Monthly traffic increase from 29K to 52K
Significant bounce rate drop from 45% to 10%
Key considerations
We kicked off our journey by performing a card sorting exercise as a team to ensure users can intuitively find the right info at the right time
Simplified all quote forms with clear steps for ease of use, asking only the essential information required to be filled out.
- All lead information was captured and fed to the appropriate Salesforce modules
- Curated step-by-step guides and checklists helping users along their moving journey
- Used mega-menus to inform users more efficiently regarding deeper levels of information available within the site
- Identified marketing team’s updating needs to customize the website admin panel accordingly
- Planned the site structure in a modular manner allowing admins to create layouts and new pages by dragging and dropping prebuilt components as needed
Outcomes
KPI
Desktop & Mobile – speed optimized
Increase in URL and domain ranking from 12 to 50
Increase in backlinks from 4,500 to 87,700
Increase in organic keywords from 2,000 to 5,000
Increase in authority domain referrals from 226 to 748
Monthly traffic increase from 29,000 to 52,000
Significant bounce rate drop from 45% to 10%
Conversion / sales increased from 2130 to 3400
Phone clicks on site increased from 428 to 1,328
Accessibility compliance achieved Level AA