Research to have an in-depth understanding of client’s business goals, target users, competition, opportunities, challenges and identify appropriate marketing channels.
Develop ROI focused digital marketing strategies
Creating keyword lists for clients, writing titles, meta descriptions, H1s
Managing Display PPC, Facebook and Instagram advertising campaigns
Collaborate with design and development teams
Perform SEO audits for websites
Creating 301 redirect lists for website redesigns
Optimize URL structures
Regular reporting on managed accounts
Expertise
Google Analytics and goal setup
Google Ads
Google Search Console
Google Tag Manager
Excellent written and verbal communication skills
Working knowledge of WordPress SEO plugins
Expert in Social Media channels
Experience using Moz and SEM tools
Experience marketing Digital Products is preferred but not required
Minimum Experience
4+ years development in an agency or 6+ years development as freelancer