IBI Group

  • UX/UI Design

  • Front End Development

Introduction

IBI Group is a leading global architecture, engineering, planning, and technology firm creating the intelligent systems, sustainable buildings, and efficient infrastructure of tomorrow.

Key Considerations

Following our initial website development efforts joint with our awesome industry partners at Normative who laid the foundation on initial research and interaction design. We teamed up with IBI’s stellar marketing experts on an ongoing journey of optimization of their online presence.

We aimed to improve the findability of information, right content hierarchy and a frictionless information architecture where target users accomplish their tasks with ease based on user test results.