Introduction
IBI Group is a leading global architecture, engineering, planning, and technology firm creating the intelligent systems, sustainable buildings, and efficient infrastructure of tomorrow.
Key Considerations
Following our initial website development efforts joint with our awesome industry partners at Normative who laid the foundation on initial research, and interaction design. We teamed up with IBI’s stellar marketing experts on an ongoing journey of optimization of their online presence.
We aimed to improve the findability of information, content hierarchy to arrive at a frictionless information architecture where target users accomplish their tasks with ease.
As the people and the work they produce are the real assets of the company, we introduced clear paths and functionality in order for users to explore them effectively.
