Inclusive design matters
Springboard clinic in Toronto helps clients with ADHD unlock and fulfill their potential as well as help those who are in a caretaker position.
We worked on the UX/UI design, online branding, and WordPress development of the website. The first step was to facilitate workshops to align the team on a single vision, set clear goals and the right design direction.
Key goals we captured:
- Create clear entry points, guiding new and existing users regarding the right path they need to follow.
- Elevate brand credibility. Balance digital with a human touch. Use a warm and optimistic tone of voice coupled with friendly, inclusive visuals to show we’re here to help people find hope in every step of their ADHD journey.
- Increase online patient inquiries and help them through the online intake process which also reduced the time admin team took with a new user.
- Ensure the website SEO implementations are optimized around the search queries that were identified during strategy phase.
Key considerations
We tackled challenges such as how to educate & motivate our audience with as little effort as possible, taking into consideration accessibility and inclusivity needs of our neurodiverse audience.
To bring clarity and ease-of-use, we had to reorganize our offerings, qualifications as well as key processes for our audience (patients, caregivers, parents and professionals).
In order to bring automation to the cumbersome intake process, we created an integrated flow between the website, a Calendly booking calendar with custom round robin auto task assignment functionality to ensure all admin members are efficiently scheduled for the intake calls and the Juvonno client portal which captures all incoming patient information securely submitted on the website.
We created an uncluttered safe space for ADHD patients and caregivers. Custom illustrations and icons as well as the rounded font selection helped convey the personal touch and friendly culture of the Springboard Clinic
Remarkable
Outcomes
Since its launch, the website has been a hub of information and lead generation channel with doubled online patient inquiries.
The amount on time the intake team and users spend during intake process has been cut by half with the seamless integration on Juvonno client portal and automations implemented by our team.
Thanks to its first page SEO rankings combined with the trust built on the site and carefully designed flows, users were informed and prompted patient inquiries without being overwhelmed.
The newly design system created for the website, became the cornerstone of all Springboard marketing collaterals.