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Springboard clinic in Toronto helps clients with ADHD unlock and fulfill their potential as well as help those who are in caretaker position.
We worked on UX/UI of the website along with copywriters and developers, facilitated workshops to align the team on a single vision, set clear goals and the right UI direction.
We tackled challenges such as how to educate & motivate our audience with as little effort as possible, taking into consideration accessibility and inclusivity needs of our neurodiverse audience. In order to achieve our goal we had to reorganize our offerings, qualifications as well as processes to patients, caregivers, parents and professionals. Clinic’s online patient applications have significantly increased since the launch of the new site.
We created an uncluttered safe space for ADHD patients and caregivers. Custom illustrations and icons as well as the rounded font selection helped convey the personal touch and friendly culture of the Springboard clinic
Since its launch, the website has been a hub of information and lead generation channel with doubled online patient inquiries.
Thanks to first page SEO rankings combined with the credibility and trust built on the site and carefully designed path ways and content, users were informed and prompted patient inquiries without being overwhelmed.
The newly design system created for the website, became the cornerstone of all Springboard marketing collaterals.