Introduction
“MoneyWise” Online publishing company was looking to create a new online presence for their personal finance platform.
We started by identifying audience needs and business KPIs, followed by understanding the online publishing landscape, content types and designing a responsive grid which became the foundation for all UI modules and content widgets.
Key considerations
In order to resonate with the audience and communicate companies values, promises and tone, the logo and visual identity were to be credible yet accessible and modern. UI had to be modular with a clear hierarchy enabling users to consume a dense editorial content with ease.
In order to incrementally introduce features such as local geotagged content, We ran collaborative Design Sprints with the amazing Moneywise team which led to a highly optimized prototype tested by users before pushing it live.
