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  • Singspiel

Visual Identity, User Interface & Experience Design

OBJECTIVE

Create a web application experience to help kids learn to play an instrument. Singspiel has a proprietary technology which provides real time feedback to performers and design has to make sure to make it intuitive and for a young audience who is easily distracted

KEY INNOVATION #1

KEEP IT SEEMLESS

This application is designed to mimic a natural practice session process of a young musician. Interface is very clean, intuitive with the use iconography, colour coding and less copy to keep the interest of our young audience

KEY INNOVATION #2

GAMIFY TO KEEP KIDS MOTIVATED

Users will be able to receive real-time feedback and compare performance results. Earn and collect trophies. In app interface elements are inspired by major game console interfaces to make users feel like they are having fun rather than practicing

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